Purpose of the Position

Under the supervision of the Social Media Manager, the person in this role plays a key part in the development and evolution of influencer marketing at La Vie en Rose. They are responsible for designing, coordinating, and optimizing high-performing influencer strategies aimed at increasing brand awareness, strengthening brand positioning, and generating a measurable impact on sales.

As a true expert in digital trends and creator relationships, the incumbent acts as a strategic partner to internal teams and external collaborators to ensure excellence and consistency in influencer initiatives across various social platforms.

Job Description

• Actively participate in the development and evolution of influencer marketing strategies based on business objectives, social platforms, and audience behaviors;
• Plan, coordinate, and oversee end-to-end execution of influencer campaigns while respecting timelines, budgets, and brand standards;
• Identify, develop, and maintain long-term relationships with content creators aligned with La Vie en Rose’s image and values;
• Develop talent scouting and partnership growth strategies to ensure continuous expansion of the influencer network;
• Negotiate partnerships, draft contractual agreements, and ensure agreed deliverables are met;
• Write clear and inspiring strategic briefs for collaborations and campaigns;
• Manage all operations related to collaborations, including product requests, shipment management, logistical follow-ups, and activation coordination;
• Ensure rigorous budget management for campaigns and maximize return on investment for influencer initiatives;
• Analyze and interpret campaign performance using key metrics, then provide strategic recommendations based on results;
• Collaborate closely with internal teams (marketing, public relations, e-commerce, creative, stores, etc.) to ensure integrated and consistent execution;
• Develop and maintain effective collaborative relationships with internal teams, external partners, and vendors;
• Participate in the planning and execution of events, activations, and special projects combining influencer marketing, social media, and public relations;
• Provide support, when needed, for social media projects and initiatives for La Vie en Rose and Bikini Village;
• Continuously monitor industry trends, social platforms, consumer behavior, and competitive best practices.

Your Profile

• Collaboration and interpersonal skills: You easily build trusting relationships with internal teams, partners, and suppliers, and contribute positively to teamwork;
• Negotiation and partnership management skills: You are comfortable interacting with partners and establishing collaborations aligned with brand objectives;
• Priority management and ability to work under pressure: You can manage multiple projects simultaneously in a fast-paced, constantly evolving environment while meeting tight deadlines;
• Organization and autonomy: Structured and proactive, you efficiently move projects forward and manage priorities with minimal supervision;
• Attention to detail and rigor: You place great importance on quality of work, consistency of initiatives, and excellence in execution;
• Agility and adaptability: You thrive in a dynamic environment and adapt quickly to changes and new priorities.

Requirements

• Bachelor’s degree in marketing, communications, media, or a related field;
• Minimum of 5 years of experience in influencer marketing, social media, or digital marketing;
• Experience in retail or fashion (an asset);
• Experience with the Sprout Social platform (an asset);
• Excellent knowledge of influencer marketing and social media best practices and trends;
• Strong proficiency in Google Analytics and other performance analysis tools;
• Knowledge of Canva and content creation tools (an asset);
• Excellent understanding of social platforms, their content formats, and performance metrics;
• Proficiency in the Microsoft Office suite (Word, Excel, and PowerPoint);
• Bilingualism required, both spoken and written (French and English); as you will be speaking with people outside of Quebec.
• Occasional evening and weekend availability to participate in events and brand activations.

Permanent, Full-Time

#Marketing