Strategy & Insights Manager (Influencer Marketing)
About the role
About the role We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts. What you'll do 🔍 Market Intelligence Support Research platforms, brands, and verticals Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives Identify algorithm-centric cultural trends shaping content and influencer strategy 📊 Strategy Support Build data-rich decks for pitches and campaigns Translate data into compelling narratives Source high-quality, relevant creators within the social landscape Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking Align creator ecosystems and platform behaviors with campaign goals Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time 🤖 AI & Content Intelligence Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables Support initiatives around trendspotting and creator discovery using AI 🤝 Cross-Functional Collaboration Work closely with multiple teams to deliver strategic impact across the business: Creative: Support ongoing client renewals with trend and creator insight New Business: Contribute to RFPs with standout strategy and creator POVs Marketing: Provide strategic input and support for agency webinars and thought leadership content Product: Partner with internal stakeholders on evolving agency tech and UI needs Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published Qualifications
✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar ✍️ A strong writer and storyteller who brings clarity to complexity 🧠 Curious, proactive, and scrappy—you love turning noise into signal 📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT 📊 Strong with Google Slides or PowerPoint 🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience 🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company 🎨 Major Bonus: Strong visual design skills Why You’ll Love It Here We’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.
About The Shelf Influencer Marketing Agency
We Are The Shelf. 🦄🌈
A four-time Inc. 5000 honoree and the pioneer of data-driven influencer marketing. We’re a team of creatives and data nerds—equal parts innovative thinkers and sophisticated strategists—turning content into performance marketing that delivers.
What sets us apart? Our campaigns go beyond demographics, using interest graph-focused content and sophisticated methodologies to zero in on your ideal customers and convert them into loyal, lifelong fans. And we back everything up with the power of real-time data.
[Smash cut] Here's How We Drive Real Impact: Reach the Right Audience 🎯: Our proprietary SaaS platform analyzes millions of influencers and their audiences to ensure every partner has the credibility and influence needed to reach your audience. Deliver the Right Message 📣: We help brands craft authentic stories that align with the ever-shifting content landscape, keeping consumers engaged and connected. Build Brand Loyalty 💖: We don’t just create campaigns—we create communities. Our campaigns build the kind of loyalty that makes audiences stick around. Why It Matters: Traditional ads? 😴 They’re a thing of the past. Digital ads? 🚫 Over 300 million ad blockers are installed, and privacy laws make targeting a headache. Algorithms? 🤯 Constantly changing, making organic reach harder to achieve. The result? Attention is a scarce commodity. But we’ve got the solution: using authentic content that feels native to the platform and leverages the interests of your ideal audience.
We’ve helped brands from Fortune 500 companies to game-changing startups reach, engage, and convert customers in a world where the rules keep changing. Ready to see what smart influencer marketing looks like?
Let’s make some marketing magic. 💫
Similar Jobs
Strategy & Insights Manager (Influencer Marketing)
About the role
About the role We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts. What you'll do 🔍 Market Intelligence Support Research platforms, brands, and verticals Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives Identify algorithm-centric cultural trends shaping content and influencer strategy 📊 Strategy Support Build data-rich decks for pitches and campaigns Translate data into compelling narratives Source high-quality, relevant creators within the social landscape Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking Align creator ecosystems and platform behaviors with campaign goals Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time 🤖 AI & Content Intelligence Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables Support initiatives around trendspotting and creator discovery using AI 🤝 Cross-Functional Collaboration Work closely with multiple teams to deliver strategic impact across the business: Creative: Support ongoing client renewals with trend and creator insight New Business: Contribute to RFPs with standout strategy and creator POVs Marketing: Provide strategic input and support for agency webinars and thought leadership content Product: Partner with internal stakeholders on evolving agency tech and UI needs Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published Qualifications
✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar ✍️ A strong writer and storyteller who brings clarity to complexity 🧠 Curious, proactive, and scrappy—you love turning noise into signal 📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT 📊 Strong with Google Slides or PowerPoint 🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience 🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company 🎨 Major Bonus: Strong visual design skills Why You’ll Love It Here We’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.
About The Shelf Influencer Marketing Agency
We Are The Shelf. 🦄🌈
A four-time Inc. 5000 honoree and the pioneer of data-driven influencer marketing. We’re a team of creatives and data nerds—equal parts innovative thinkers and sophisticated strategists—turning content into performance marketing that delivers.
What sets us apart? Our campaigns go beyond demographics, using interest graph-focused content and sophisticated methodologies to zero in on your ideal customers and convert them into loyal, lifelong fans. And we back everything up with the power of real-time data.
[Smash cut] Here's How We Drive Real Impact: Reach the Right Audience 🎯: Our proprietary SaaS platform analyzes millions of influencers and their audiences to ensure every partner has the credibility and influence needed to reach your audience. Deliver the Right Message 📣: We help brands craft authentic stories that align with the ever-shifting content landscape, keeping consumers engaged and connected. Build Brand Loyalty 💖: We don’t just create campaigns—we create communities. Our campaigns build the kind of loyalty that makes audiences stick around. Why It Matters: Traditional ads? 😴 They’re a thing of the past. Digital ads? 🚫 Over 300 million ad blockers are installed, and privacy laws make targeting a headache. Algorithms? 🤯 Constantly changing, making organic reach harder to achieve. The result? Attention is a scarce commodity. But we’ve got the solution: using authentic content that feels native to the platform and leverages the interests of your ideal audience.
We’ve helped brands from Fortune 500 companies to game-changing startups reach, engage, and convert customers in a world where the rules keep changing. Ready to see what smart influencer marketing looks like?
Let’s make some marketing magic. 💫